Real Style: Ulrika Bachér, Helsinki, Finland

By Jenna Fain • Nov 14th, 2008 • Category: Style   

Ulrika is the poster-girl for retro, yet still classic style. Her vivacious ensembles, usually throwbacks to bygone eras, always make us envy her “Girl Power” and location – Finland, land of sleek design and modern sensibilities. Her vintage dress collection is to-die-for! This sassy fashionista does not limit her creativity and sense of personal style to one arena; her passions for interior and graphic design are just as significant in her life as her fashion choices. Ulrika reminds us of Gwen Stefani-gone-housewife; she has various wardrobe influences that unite in a bold and special way.

Your trademark look?
Somewhere between a pinup girl and a lady, with a touch of art schoolgirl and rockabella. I never leave the house unless I’m properly dressed (well, the exception being the gym or the corner supermarket). I add some kitsch to my outfit if it suits the occasion, like overdoing the whole blonde/red lips/high heels curvy pinup.

I freelance around a lot of things; I’m a graphic designer. I also do services for the textile industry; product planning and package design.

Old movies, posters, Art Deco/Art Nouveau artwork, vintage shops, Etsy for eye candy, and textile shops - fabrics, ribbons, and sewing paraphernalia give me a lot of ideas. An atmosphere or a place also inspires me; how I want to look when doing a certain thing, like going for a walk on a cold autumn afternoon in a huge scarf, a puffy skirt, red lips, and shoes; or having coffee at a café.

Currently coveting?
Minna Parikka’s Armi boots. Not the most practical in the Finnish winter, but oh so beautiful. In autumn I always get an itch for darkening my hair. I’d like to try a deep chocolate or chestnut tone. I like the glamour look of vintage fur for winter, but I’m not really sure if I should look for one, since I’m against the fur industry in general.

Grooving to?
Everything from rock n’ roll, rockabilly to classic music, ska, and new wave. The Meteors, Fatboy, Johhny Cash, Elvis, Interpol, Joy Division, Massive Attack, Depeche Mode, and Goldfrapp. Most of all I’m a die-hard ‘rautalanka’ fan, which is a Finnish version of instrumental surf music. I drive an old car and it’s great for road trips.

Can’t live without…
Black mascara, chocolate, red wine, and good music. And I’d hate it if anything would happen to any of my dresses. I love them all.

Finnish vs. American fashion?
Finnish fashion design is about clean cuts and lines, more graphic than decorative patterns, and not too bright colouring. Scandinavian minimalism, you know?

Most beloved finds?
My vintage leather jacket, a black beret I found on a bench at school when I was 16, and some shoes and dresses I dug out of my grandmother’s closet. The way I decorate my flat is also an important part of my style as a whole, and I’m really happy about a small 50s magazine table and some beautiful floral hatboxes I found in Sweden.

Favorite haunts?
I have a thing for Eastern Europe. I studied in Budapest, one of my favourite cities, which has a lot of bohemian bars, cafés, and beautiful inner courtyards. Also Berlin, since it has everything. Otherwise, I really like Helsinki to eat out with my friends (bar No9 is a favourite, stop by if you’re around town) and browse around vintage and thrift shops in the Kallio and Kruunuhaka areas. I like to walk in different parts of town to feel the atmospheres. Vallila with its wooden houses is a constant favourite!

You may not know…
I’m a performing burlesque artist, I train savate (French boxing) and - this might come rather unexpected – I’m also employed at a harbour; I work as a supervisor of loading ship cargo. That’s why I know so many sailors (I almost married one once!). And why I have so many tattoos.

For more on Ulrika’s creative lifestyle, check out

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  1. I adore her style. :] Fabulous interview.

    November 14th, 2008 at 10:40 am

  2. Luv the style, not for me, but for her, perfect!!

    November 17th, 2008 at 2:42 am

  3. Wow, I really like her style. And her blog seems great.
    And I actually own the same white top with pink bows as she has in the picture on the boat (love boat)…

    November 17th, 2008 at 6:28 am

  4. She is gorgeous!

    November 18th, 2008 at 9:30 pm

  5. wow

    November 25th, 2008 at 5:47 pm

  6. I love her style, such an inspiration. She shows that you can dress like a lady and still get out there, ride your bike, have fun and get things done!

    November 28th, 2008 at 8:22 pm

  7. she is gorgeous and her retro one part rockabella and one part pinup girl really suits her her great figure and sense of self.
    fabulous interview,fun and insightful.

    December 15th, 2008 at 5:08 am

  8. I’ve had a bit of a love for all things Finnish and she definitely just jumped to the top of my lists!! She’s fab!! x

    January 25th, 2009 at 3:01 pm

  9. Great designs! Wonderful Rockabilly style! Love the photos!

    March 25th, 2009 at 10:59 pm

  10. your beauty stand out no matter what u wear!

    February 25th, 2010 at 7:46 pm

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