Beach Babes

By Lana Belton • Sep 28th, 2009 • Category: Juicy Story   

For their Spring 2010 runway show, designers Lazaro Hernandez and Jack McCollough of Proenza Schouler “wanted something young, something that felt fresh” which explains why they looked to the skate and surf culture of their youth for inspiration. Stomping down the catwalk in skintight neon tops resembling 80’s rash guards, the models oozed the nonchalant attitude attained only by true beach bums.

The collection featured sky high hemlines in shocking hues, fringe, tie dye, sequins, and animal print. The draping (not to mention, neon shades) of some dresses was inspired by windbreakers we all remember from the 1980’s. Though not for wallflowers, the collection managed to refrain from feeling costume-y, thanks to beautiful craftsmanship and a fun-loving attitude.

With front row guests ranging from Leighton Meester and Terry Richardson to Carine Roitfeld and Anna Wintour, the collection is sure to have a huge impact on Spring 2010 fashion. Surf’s up!


Tags: Proenza Schouler, spring 2010

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One Comment

  1. the collection is so pretty and unique

    October 26th, 2009 at 7:37 am

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